Three parent in vitro fertilization research paper Essay

Three parent in vitro fertilization research paper - Essay Example The first step of the IVF is also called super ovulation and involves medicinal stimulation of the ovulation process in a woman. Contrary to the normal ovum production in a month, the stimuli initiate multiple ova production at the same time and technology helps to monitor the ovulation and the woman’s hormone. The second step of IVF however involves surgical operation that extracts the ova from the woman’s reproductive system. Pain reliever drugs are administered and ultrasound technology used to inform movement of surgical materials into the ovary for extraction. Once an ovary is dealt with, extraction is done from the other ovary. In case of a woman’s inability to ovulate, third party is involved in egg donation (Storck, 2014). Once the egg is obtained, it is mixed with a sperm and placed in a favorable environment for fertilization that occurs naturally after a few hours. Sperm may however be forced into the egg to increase chances of fertilization. Multiple fertilizations, from the many extracted eggs can be allowed. The third stage involves monitoring and evaluation of embryos and begins days after fertilization. Tests for genetic disorders and quality of embryos are the major activities. A preferred embryo is then selected and is planted in a woman’s womb. Plantation of multiple embryos means many expected children such as twins for two implanted embryos (Storck, 2014). People with infertility problems, reproductive system disorder and those beyond childbearing age use the I.V.F. This is because of the population segment’s inability yield desired traits of offspring. A blocked track that prevents passage of sperms or eggs is an example of complications that may force people into extraction of the elements for possible fusion. Unfavorable natural environment for fertilization in a woman’s fallopian tube is also resolved through a controlled laboratory environment. The procedure reports at most 43

Reimbursement requirements for billing purposes in the USA healthcare Essay

Reimbursement requirements for billing purposes in the USA healthcare system - Essay Example There are two types of insurance service providers; private and government. Private insurance is a form of business just as any other and therefore exist primarily to make profit. They therefore develop service bouquets that protect their primary interests of profitability. Government insurers on the other hand obtain their funding from the taxpayers and therefore operate with the sole objective of providing affordable medical insurance to the appropriate citizens. Government therefore provides insurance services to its employees known as civil servants and the poor in the society most of whom cannot afford the cost of private insurance. In both cases, the insured remit a monthly contribution to the service provider for the insurance coverage. On those considered the poor by the government, they remit a small amount of money set by the government, which the government supplements with money from the treasury. This way, everyone affords high quality medical services. Medical insurance services differ in terms of the cover specifications. A feature more prevalent in private insurance government insurers provides uniform services to those it considers unable to afford private services. However, it allows the civil servants to choose from the different service bouquets it outlines on its coverage. The different cover specifications vary in the monthly or annual remittance. The private insurers have dynamic medical services ensuring that they cover any form of medical condition; the more expensive the service is the more comprehensive its specifications become. Additionally, the quality of the services differs depending on both the service providers and the type of service package. Private insurers just as explained are business entities; they therefore survive based on the nature of their interaction with their customer base. Such service providers therefore offer quality services as a marketing strategy. With a medical insurance cover, one is assured of high quali ty medical services in case of a condition. However, the insurance service providers regulate the amount of money that one receives for the coverage depending on the service package. Both thee government and the private insurers have a clear demarcation for every service type therefore offer financial coverage up to the level that the service type allows (Green & Rowell, 2013). The government sets the minimal insurance services that everyone in the country should have in a bid to ensure that everyone in the country lives a high quality life. Among the most basic coverage, include accidents and recurrent diseases such as tuberculosis among others. By protecting the citizens from such diseases as cancer, among other recurrent diseases, the government ensures that everyone lives a higher quality and longer lives. The medical insurance services cover both inpatient and outpatient medical services depending on the nature of the insurance cover. The service provider explains the types of services included in the service specification thereby allowing for financial remittance accordingly. The insurance service providers deal with the medical institutions often eliminating the customer in their relations. In this case, after accessing medical services, the medical service provider consults the insurer with the patient details. The insurer receives the claim and

Crital Art Essay Example | Topics and Well Written Essays - 1000 words

Crital Art - Essay Example Therefore, in essence, Leonardo DiCaprio who is the star of the movie reflects the nature of men in the story Roman emperor Caligula. This similarity in the storyline especially the sex lives of these historical setting makes the movie an ethical into the contemporary society. Notably, Terence Winter adopted the Wolf of Wall Street storyline from Jordan Belfort, a stockbroker who succeeded in the stockbroking venture between the 1980s and 1990s. Belfort fortune into the business was a fortune that led him to earn status quo. Therefore, the film was pegged within this understanding, but the film seems to be highly exaggerated especially in the excessive pleasures that also seem to be bottomless. The film runs for three hours but it may interesting to watch for over hours; however, some scenes make the movie disturbing that elongate the time on such scene. The film is made up of characters from different background including low life and high life personalities. The mixture of this nature only tries to bring the film into the mediate societal context. For instance, Queens who raised Belfort were from middle class setting. These queens failed to elevate Belfort to his targets to his Wall Street dreams. This failure may be translated that more traditional ways of life cannot fit into the contemporary demands and successes (The Wolf of Wall Street, 2013). Alternatively, the successes achieved by most of the characters especially the main character is an indication that hard work and right strategies are the key successes in in life. Additionally, just like in the film where Leonardo DiCaprio reinvented himself by leaving a larger firm to start from smaller start, Matthew McConaughey got laid off in 1987 from the market crash. In this nature, he reinvented himself by moving to the Long Island where he made a penny stock boiler room and renaming his old

A illustrated time line 1945 1997 Coursework Example | Topics and Well Written Essays - 250 words

A illustrated time line 1945 1997 - Coursework Example As a result, the coalition government ended as Labour leader Clement Attlee clearly won majority seats over Winston Churchill. In addition to this, the year also finished with celebration of the victory in the World War II. In 1948 National Health Service was established and Labour government made significant changes that promote medical services. Moreover, a free paid system was introduced to those who registered with a doctor. Labour Leader Clement Attlee was re-elected as Prime minister in 1950. Later British troop were sent to support the USA in the cold War at South Korea. In the year 1951, Winston Churchill won the general election under Conservative party and became the Prime Minister for the second time at the age of 76. He promoted foreign affairs, reduced pressure of Cold War and maintained good relationship with the USA. He once said that â€Å"We see nothing but good and hope in a richer, freer, more contented European commonalty. But we have our own dream and our own ta sk. We are with Europe, but not of it. We are linked, but not comprised. We are interested and associated, but not absorbed† (Britannica.com). After the death of George VI in 1952, his daughter Elizabeth II became the Queen and the Prime Minister supported her. In 1955 Winston Churchill at the age of 80 went on retirement due to the health issues. His successor was Anthony Eden who won the general elections in 1956. Furthermore, British power station was turned on for the first time. However, Egypt decided to nationalize the Suez Canal and American intervention made Britain and France to withdraw and Egypt got the canal back. As a result, it placed America higher over them. In the year 1957, The Prime Minister Sir Anthony Eden resigned due to Suez Crisis and was taken over by Harold Macmillan. Besides, Britain tested its first hydrogen bomb and joined to Soviet Union. The Conservatives leader Harold Macmillan won the general election with great margin of votes

Video game essay Essay Example for Free

Video game essay Essay Are video games bad for you? Sure, parents and adults will tell you they are bad, but how are they bad for you? Many will tell you that video games hurt your eyes and damage your nerves. They may even tell you video games make you more violent, but they cannot provide any evidence to back up their opinions. Nor do they realize the real problem—which is not video games themselves—but the addiction that drives many gamers to play video games to the exclusion of all else. In this essay, I will show that video game addiction is the real reason why video games are bad for you. Video game addiction leads to poor performance in school and insufficient physical inactivity. Video game addiction can have a negative effect on academic achievement. For example, a study published in the Journal of Personality and Social Psychology indicates that the more a student plays video games, the worse their academic performance is in school. A second study by Argosy Universitys Minnesota School on Professional Psychology found that video game addicts argue a lot with their teachers, fight a lot with their friends, and score lower grades than others who play video games less often. As these sources suggest, video game addicts obsessive gaming comes at a cost to their academic performance and relationships with those around them, ultimately leading to poor performance in school —and life. Video game addiction also leads to physical inactivity and related health problems. This occurs because obsessive gamers sacrifice a balanced lifestyle so they can spend all their free time playing video games. Instead of going out and rollerblading, playing hoops, or hanging out with friends, they sit in front of a screen for hours and hours. Consequently, they do get the exercise they need. The Center for Disease Control recommends 60 minutes of moderate to vigorous physical activity every day. When these gamers do not get this exercise, they are abusing their bodies and risking developing heart disease and other cardiovascular problems; they even run the risk of becoming obese, which further increases the chances of cardiovascular problems and could result in them developing diabetes. As I have shown in this essay, video game addiction leads to poor performance in school and physical inactivity. The urge to play games can drive gamers to neglect their studies and injure relationships with those around them. Their desire to play video games can cause them to disregard healthy levels of activity, leading to health problems and even obesity. The key to keeping the negative influence of video games in check is one word: control. If gamers can balance video games with the rest of their lives, video games can be a fun, entertaining diversion; but when video games take over their lives, they are left with a life that is not worth living. This type of addiction develops when gamers obsess over the video games they play. As result, they As this evidence indicates, video game addiction promotes physical inactivity, putting gamers at risk of obesity, heart disease and other health problems. Thus, students addicted to sacrifice homework and study to whatever game they are currently obsessing over, This results in excessive physical inactivity, which puts gamers at risk of developing heart disease and other cardiovascular problems, or becoming overweight. by spending all their free time playing. as gamers spend all their free time playing their games. Without the required levels of physical activity, these gamers risk developing cardiovascular problems, such as The Center for Disease Control and American Heart Associatoin.

The Importance of Narrative Analysis in a Fake News World

The Importance of Narrative Analysis in a Fake News World Heroes, Villains, and Strangers: The Importance of Narrative Analysis in a Fake News World In When Narrative Matters More Than Fact, Ashley Lamb-Sinclair argues that Facts [ ] mean very little to people caught up in storylines. When it comes to creating ideologies and perceptions about the world, narrative is more powerful than facts and figures. Human beings tend to believe ideas that arise out of internal narratives, and these narratives are often based on limited personal experience. In an era of fake news, there is a tendency for teachers to focus on fact-checking as a way for students to combat erroneous information. Lamb-Sinclair argues that fact-checking is not the most effective approach to addressing errors in perception. Rather than placing an emphasis on facts and figures, adults should teach young people to analyze narratives and identify unreliable narrators, as well as heroes and villains. Lamb-Sinclair argues that narratives shape beliefs, and minds are changed when narratives change. The author draws upon her own experiences and provides two examples of the way that narrative has affected her own views. In high school, a love of historical narrative affected the author so deeply that she chose to study history in college. Perhaps even more significantly, Sinclairs youth experience working with two Latino men who were a little more flirty than is probably appropriate to be toward a 17-year-old girl became the source of her own temporary prejudice against older Latino males. It wasnt until she moved to Southern California and became sisters with Latina women in a sorority that she was able to form a new image of Latino men. While in the sorority, she went on dates with several men, and had the best carne asada from the father of her Latino friend. These new experiences caused her internal narrative about Latino men to shift, and her perceptions changed along with the n arrative. The author also points out that in an era of fake news, an emphasis on fact-checking and trying to persuade people through facts is largely unsuccessful. Narrative is rooted in the human experience, and will always be more compelling than a collection of facts. Even when people are not conscious of being involved in narrative, they want to connect with characters and to follow a plot to its end through multiple layers of conflict. The fascination with story and narrative structure means that emphasizing the extent to which a statement is factual has little impact on someone, if that person has already formed a narrative that contradicts the facts. Lamb-Sinclair offers an alternative to fact-checking: The best way to teach true understanding is not by teaching students facts (although that is still a valuable lesson); it is to teach them to analyze, as one does with elements of narrative. The recent U.S. general election provides an example of how this alternative approach might be ef fective. Simply pointing out that Donald Trump didnt help save 2,100 jobs with the Carrier deal may not be persuasive for someone who has lost a job and gotten it back. Creating a new narrative that challenges someones pre-existing narrative is far more likely to have an impact on causing someone to question her or his pre-existing views. Lamb-Sinclair sees adults, and particularly teachers, as playing an important role in teaching younger people how to analyze narratives. Teachers must not only teach students how to be critical thinkers who question the validity of facts, but also how to dissect a narrative and to identify unreliable narrators. Teachers must expose students to various types of characters and plotlines from many perspectives, both fictional and real in order for students to develop the analytical skills necessary to engage with real-world narratives. The author suggests that if students are familiar with heroes and villains from literature and history, they will be equipped to recognize heroes and villains in real life situations. Sinclair illustrates her own commitment to narrative by omitting facts and figures from her article and relying on personal narratives to illustrate her points. The efficacy of this approach poignantly demonstrates how susceptible readers are to being swept up in a narrative that makes use of only personal stories and recent events. Sinclair never refers to any statistics or facts when describing the way that her perceptions of Latino men shifted over time, yet her story resonates with the reader and felt trustworthy and factual. The author states that while no one had presented [her] with the facts, she understood much more of the story. Sinclair is critically aware that she has simply rewritten the original narrative, implying that the story is ever changing and another set of experiences could quickly alter what she believes. Lamb-Sinclair recognizes that not everyone has the opportunity to shift internal narratives through exposure to diverse people groups or experiences. The author states that while she was lucky enough to à ¢Ã¢â€š ¬Ã‚ ¦ experience other cultures, the general population is not so fortunate. For that reason, Lamb-Sinclair writes to encourage the education system to teach students analytical skills to avoid another generation where the facts mean very little. If teachers and other responsible adults fail to teach young people how to recognize unreliable narratives and real-world heroes or villains, prejudice and bigotry may take root in our society and permeate the ideologies of future generations.

Ava DuVernays Documentary: 13th, an Analysis

Ava DuVernays Documentary: 13th, an Analysis 13th Documentary Close Reading Analysis In the mid-1960s, Malcolm X said, If you stick a knife nine inches into my back and pull it out three inches, that it not progress. Even if you pull it all the way out, that is not progress. Progress is healing the wound, and America hasnt even begun to pull out the knife. And, to this day, Malcolm Xs words are just as salient and prophetic as they were during the Civil Rights Era. The exigent problem that American society recognizes but refuses to acknowledge is that black people have and continue to be excluded from the so-called white American humanity. Some Americans could argue that the 13th amendment left an encouraging and indelible impression on the racial fabric of American society. There is a historical and prevalent notion that America prides and extols herself in her pursuit for equality and justice. Furthermore, America worships herself on the alters of democracy, justice and equality. American patriots said that black people should be grateful for the 13th amendment. Bu t, the problem, like an ominous shadow, remains. American patriots said that they acknowledged the error of their ways and consequently conferred former black slaves with the 14th and 15th amendments; yet, the exigent issue remains. American patriots told black people to show some gratitude for the Civil Rights Act of 1964, and yet, the problem akin to an individual who tirelessly struggles to extricate himself from the invisible shackles, remains. Though some could argue that the passing of the 13th, 14th and 15th amendments, and the Civil Rights Act of 1964 reflect the racial progress of America, I would argue that these same laws that sought to include black people into humanity reflects white American societys estrangement and vehement opposition towards humanity. Furthermore, these amendments have also represented the painful struggle of black peoples quest to become legally human. In Ava DuVernays documentary, 13th, the use of storytelling is used to accent the reality that th e legacies of the 13th amendment and slavery are still very visible in black communities. The storytelling in the documentary is didactic in form, and this didacticism is ultimately used to expose the reality that the further white America runs from the truth, the sooner the truth will find her. The use of storytelling in the DuVernays documentary is used to illustrate the legacies of slavery and the 13th amendment. According to the documentary, from Nixons time as president to the present, the war on drugs has become more insidious and more lethal. During his presidency, Nixon tacitly said that the black population was a menace to society. Thus, Nixon created a system that exclusively targeted black people without explicitly expressing the underlying motivations and inspiration of an unjust criminal system. Instead of a war on black people, Nixon proposed a war on drugs. During Regans presidency, the war on drugs was consecrated. Throughout time, this war on drugs became more insidious and was born and reborn throughout various presidencies. To this day, the war on drugs is a war on black people. However, the primary users of illegal drugs are middle-class white people (Knafo, 2013). Interestingly, Americas illegal drug trade is a $151 billion-dollar industry (Knafo, 2013). Given the poverty and structural inequality in black communities, black people from urban settings such as the south side of Chicago, East Orange, New Jersey, or Compton, California are not the primary beneficiaries of this prominent industry. Through this, we witness the way state and federal governments use drugs to imprison black people. In turn, black peoples imprisonment has become a private venture. However, this is not a novel occurrence. There have been historical primordial forces that have contributed to the current racial inequalities and criminal injustices. Many American patriots view the 13th amendment as one of the most significant milestones in the history of America. Though the 13th amendment seemingly established all former slaves to legal human status, there was a caveat in the clause: Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or place subject to their jurisdiction (DuVernay, 2016). In essence, slavery was illegal except for those who committed a criminal offense, which means a black person can be re-enslaved. Before the 13th Amendment, most convicts in prisons were white people. However, after the 13th amendment, most prisoners were black people. In addition, these former slaves were imprisoned and fined for petty theft, vagabondage and lack of keeping a steady job (DuVernay). If black people could not pay the fines, some were sold to mining and timber companies whilst others were sold back to the southern plantations that they worked on before the passing of the 13th Amendment. Under the convict lease program, prisoners were forced to work in deplorable conditions and many convicts died from disease and abuse. In time, the convict lease program gave birth to chain gangs, in which black prisoners were chained together whilst undergoing laborious and menial work, effectively reinforcing and perpetrating the enslavement o f black males (Slavery by Another Name, PBS). During the 1950s, American society gradually illegalized chain gangs (Slavery by Another Name, PBS). Thus, American society forgot of the criminal injustices of the ancient past. The role of storytelling can be used to look at the current war on drugs and reflect on its historical utility in assuaging the conscience of white America. According to the documentary, the imprisonment sentence for the possession of crack cocaine is approximately 100 times more grievous than the sentence for the possession of powdered cocaine. Not only does the use of storytelling reveal the lineage of the 13th amendment, from convict leasing, to chain gangs, and ultimately to the epidemic of the prison industrial complex, but it also reveals that the legacies of slavery and the 13th amendment are still very visible in black communities today. In the documentary, the storytelling is didactic in form. Through this narrative storytelling, it seeks to re-educate American society, and challenge white Americas notions of democracy, justice and equality. Malcom X aptly said, History is a peoples memory, and without memory, man is demoted to the lower animals. I would argue that the didactic nature of the storytelling serves not only to educate, but to challenge white America. Furthermore, the instructive lessons of history that are characterized in this storytelling serves as a plea for America to wake up, and for America to claim the humanity that it has historically abandoned. In the early 1900s, it was common for southern whites to imprison black people in zoos for the general publics entertainment and satisfaction (ABS Staff). In addition, mothers would pull their children out of school to witness the exhibition of black mothers, fathers and small children in zoos. The exhibition of black people in zoos was a deliberate acti on in characterizing black people as members of a criminal, savage, and suspicious race. In essence, these human zoo exhibitions sought to represent black people as innately primitive, brutish and uncivilized. Though, some may now say that we do not commit such unspeakable atrocities, I would argue that the past informs the present. In the documentary, contributors described the media promotion of imprisoned black people as innately primitive, unhinged, amoral, and dehumanized beings. Though, we may not throw bread crumbs to African-American male prisoners, we still throw proverbial bread crumbs, when the media exploits black males humanities.   With the use of didacticism in storytelling, the narrative presented in the story seeks to re-educate, eradicate the amnesia of American society, and ultimately reveal the haunting reality: the further white America runs from truth, the sooner it will find her. In Ava Duverneys documentary, 13th, the use of storytelling is used to accent the reality that the legacies of the 13th amendment and slavery are still very visible in black communities. The storytelling in the documentary is didactic in form, and this didacticism is ultimately used to expose the reality that the further America runs from truth the sooner it finds her. In both content and form, this documentary sought to educate, inspire, confront, challenge, and expose the legacies of the 13th amendment in hopes that white American society will begin to humanize herself. Works Cited 13th. Dir. Ava   DuVernay. 13th. Netflix, 7 Oct. 2016. Web. 12 Mar. 2017. Chain Gangs. PBS. Public Broadcasting Service, n.d. Web. 13 Mar. 2017. Knafo, Saki. When It Comes To Illegal Drug Use, White America Does The Crime, Black America Gets The Time. The Huffington Post. TheHuffingtonPost.com, 17 Sept. 2013. Web. 13 Mar. 2017. Staff, ABS. 13 Shameful Pictures of Europeans Placing African People in Human Zoos. Atlanta Black Star. N.p., 29 Dec. 2016. Web. 13 Mar. 2017. Ryanair: Porters Five Forces Ryanair: Porters Five Forces Ryanair, is Europes first and largest low fares airline. It was founded in 1985, set up by the Ryan family, with 2 aircrafts, 51 staff and 1 flight route from Waterford in the southeast of Ireland to London Gatwick daily. The vision of Ryanair start as no frills brand, low fares flight, raise ancillary revenue and finally to be no fares flight if available. Ryanairs objective is become the leader of the Europes low-fares airline through continued improvements and expanded offerings of low-fares passenger service. It aims to offer low fares to attract and queue up the passenger during the aircraft maintenance checking to ensure cost-containment and operating efficiencies for shorten the turnaround time. Nowadays, Ryanair own uniformed fleet of Boeing NG 737-800s in total of 210, hired 7200 staff and 150 destination points within 26 countries. The passenger traffic grew to about 65,300,000 passengers a year, it hold 28.67% of the entire passenger in the European Low Fares Airline Association (ELFAA). Ryanair had listed at the first place, as the champion airline with the most passengers in Europe which provide low fare short-haul travel. The low fare strategy provide Ryanair a shortcut to raise the profit and ancillary revenue, it made Ryanair kept success in the future. This is the reason that Ryanair has been so successful thus far. Five Forces analysis Threat of entry Ryanair is a well-known low-fares airline in Europe since 1985 and it was a strong airline brand. If there have any potential new entrants get into the airline industry market, they may need to outlay a large amount of advertising fee to compete on Ryanairs battleground, the European airline industry. Ryanair after setup the online booking and reservation system Skylights, it has heavily promoted its website through newspaper, radio and television advertising, there have been savings the marketing and distribution costs. Competitive rivalry Ryanair has an advantage over other rival airlines, no-frills and low-fares are the company policy. It expanding the short-haul flight routes, using point-to-point strategy and shorten the flight turnarounds to reduce the cost outlay. However, other airlines compete in cost increasing competition, for the more price sensitive customers with high customers benefit, using price wars between rival airlines. At the low price airlines, EasyJet is one of the competitor, but not really compete with Ryanair. The aim of the competitive rivalry is the threat to lead for sales decline. Bargaining power of Suppliers For an airline, suppliers are mainly limited to the aeroplane and fuel supply. Ryanair had made very good relationship to its unique aeroplane suppliers, Boeing. Ryanair made a large volume contract with Boeing within the economic downturn at 2002 while other airlines on hold the aircraft purchase, and Boeing need to provide up to 150 of 737-800 type aircraft for Ryanair. In addition, Boeing also provides various ancillary products, spare parts support and technical support for Ryanair. By the expanding to the aircraft, Ryanair can expand more destinations in Europe and provide low-fare ticket to the passengers, this make Ryanair become the youngest carrier in Europe and listed as second largest airlines worldwide which behind the Southwest airline. The fuel price is governed by world trade and fuel market dominated by the Middle Eastern countries. Ryanair was dependent on hedging, based on educated guessing for the fuel, to meet its low-fares policy. Bargaining power of buyers In airline industry, there have standardized product, flexible demand, airline brand and the service quality for consumers to determine and concern. Ryanair sold the flight ticket for customers through its website online system, this is the main reason can provide competitive price which in the industry level. Threat of substitute In continental Europe, it offers an excellent railway trains which connected to the major cities that Ryanair can fly to, but the train ticket is very expensive than Ryanair and also need to endure a longer journey. The second choice is driving car travel from place to place, but it is also time consuming than Ryanair and may meet lots of road problems and hassles. And the last one, it should be the video conference, this is not a kind of transport service, it is global communication technology which solves the travel time and timing problem for the meeting and dealing agreement via web-camera, computer and internet network. It should be much cheaper than Ryanair and most convenience for Business Corporation. PESTEL analysis (P)olitical There was political stability in the countries inside Europe, it attracts more people to travel within Europe and feel safety. Middle East OPEC had a political force for the fuel oil. European Union (EU) had expansion to 27 countries, and abolished the duty-free sales, this encourage Ryanair plan to open new flight routes to gain profits and raise ancillary revenue. The impact of political factors was low. (E)conomical The market which outside the Europe was undeveloped, their market and the countries economies was non-stable. Most of the Europe countries had joined into the EU, the economies and consumers was stable and growth. However, the fuel price had kept increase on a high price level, depreciation of US dollars make inflation in US economy and affected other countries currencies. In case, Ryanair can gain lot of regional subsidies to solve the high fuel price. In Europe, some countries had its own local high-speed trains as main transportation for citizens. The impact of economical factors was low. (S)ocial The economies of the EU countries was stable, this change the citizens lifestyles, such as increasing holiday travelling and business travelling. The consumer demographics were changing and consumer preferences also fluctuating. This brings the increase of the grey market. The impact of social factors was high. (T)echnological The use of Boeing NG 737-800s aircraft was low emission, low fuel burning consumption and environmentally-friendly. This reduces the flight cost to provide low fares for passengers. Ryanair also provide online booking and reservation service on its website (www.ryanair.com) which called Skylights, designed by Accenture Open Skies. It allows internet users to access Ryanairs host reservation system and to make payment for confirmed reservations in real time. The result of internet booking had growth rapidly since Ryanair launch the Skylights system. The impact of technological factors was low. (E)nvironmental Ryanair had changed its fleet from Boeing 737-200 aircraft to Boeing NG 737-800s Next Generation aircraft since the replacement and expansion programme start at 1999. Ryanair own and operate the youngest and most fuel efficient aircraft fleet in Europe. Ryanair as the Europes greenest airline has minimized and continues to reduce fuel burn and CO2 emissions combination with numerous fuel saving measures, such as using latest aircraft winglets design and engine technology. It helps to increase fuel efficiency and limit emissions. Ryanair is also the European leader in noise levels controls, and it is good at waste reduction of low-fare low-cost business model, such as no free meals, drinks or newspapers offer. (L)egal Ryanair was focus on airports terms and conditions and deal airport access and service charges agreement among airports, many airports has allowed Ryanair to negotiate favorable contracts with access airports facilities. Strengths analysis Ryanair had the first mover advantage and it is a low cost Airline Business Model that restructured European Aviation Industry as low cost leader with substantial growth. It use pioneer innovative cost reduction methods and established market share with high load factor. Ryanair had a good strong public image which provide various ancillary services and kept expanding flight routes. Ryanair also is the member of safety committee. Weaknesses analysis Ryanair had incompatible relationship with competitors, with fickle customer relations. It manages uncharacteristic expansion and only relies on Michael OLeary. Strategy evaluation Ryanair mainly focus on online bookings service and only provide one class travel with ticketless boarding and unallocated seats. Their flights just fly to secondary or regional airports with point-to-point flying and reduced turnaround times. Ryanair work their marketing in-house, no frills and no refund policy. It owns Europe youngest and large uniform new fleets of Boeing NG737-800s. It operations denominated in Europe and hedge fuel risk to avoid high fuel cost.